Yang Facial Plastic Surgery ("we," "our," or "us") respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, disclose, and safeguard information when you visit yangfacialplastic.com, contact our office, or interact with our online services.

By using our website, you acknowledge the practices described in this Privacy Policy.

Information We Collect

We may collect the following categories of information:

Personal Information

• Name, email address, and telephone number.

• Information submitted through appointment requests or contact forms.

• Communications and inquiries regarding our services.

• Other information you voluntarily provide when contacting our office.

Health-Related Information

If you voluntarily provide information about your medical history, aesthetic concerns, or treatment interests, we may collect that information to respond to your inquiry or coordinate care. Information relating to your medical treatment is handled in accordance with applicable privacy laws, including HIPAA where applicable.

Please avoid submitting sensitive medical information through general website contact forms or unsecured email. Secure communication channels may be provided for patient-related information.

Automatically Collected Information

When you visit our website, certain information may be collected automatically, including:

• IP address and approximate geographic location.

• Browser type and operating system.

• Pages visited and time spent on our website.

• Referring websites and browsing activity.

• Device information and website interactions.

This information helps us understand website performance and improve the visitor experience.

How We Use Your Information

We may use the information we collect to:

• Respond to questions and appointment requests.

• Provide information about our facial plastic surgery and aesthetic services.

• Coordinate consultations and patient communications.

• Improve our website, services, and patient experience.

• Evaluate website traffic and marketing effectiveness.

• Maintain website security and prevent fraudulent activity.

• Comply with applicable legal and regulatory requirements.

We will not use your personal information for unrelated purposes without appropriate notice or consent where required by law.

Information Sharing and Third-Party Services

We do not sell personal information in exchange for monetary compensation. However, certain website technologies and third-party services may involve the disclosure of information for analytics, advertising, or business operations, as described below.

We may share information with trusted service providers who assist with operating our practice and website, including:

• Website hosting: Squarespace, which provides website hosting and related functionality.

• Practice management: PatientNow and other authorized healthcare service providers.

• Website analytics and marketing: Services such as Google Analytics and Google Ads, if implemented.

• Patient financing: CareCredit and Cherry, which provide independent financing services.

• Communication services: Providers that assist with appointment requests, telephone communications, and email.

These providers may process information according to their own privacy policies and contractual obligations.

When you access CareCredit or Cherry financing services, you may be directed to their respective websites. Any information submitted directly to those companies is subject to their individual privacy policies and terms.

We may also disclose information when required by law, to protect our legal rights, to prevent fraud, or in connection with a business transaction.

Cookies and Tracking Technologies

Our website may use cookies and similar technologies to improve functionality, understand visitor behavior, and enhance your browsing experience.

Cookies are small data files stored on your device that help websites recognize returning visitors and remember certain preferences.

We may use these technologies to:

• Understand how visitors navigate our website.

• Measure website traffic and performance.

• Improve website functionality and user experience.

• Evaluate the effectiveness of marketing campaigns.

• Deliver relevant advertising, where applicable.

You can manage or disable cookies through your browser settings. Disabling certain cookies may affect website functionality.

Third-party services may also use their own cookies and tracking technologies. We do not control the privacy practices of those independent providers.

California Privacy Rights

If you are a California resident, you may have certain privacy rights under applicable California privacy laws, including the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), where applicable.

Depending on the circumstances, these rights may include:

• Right to Know: Request information about the personal information we collect, use, and disclose.

• Right to Delete: Request deletion of certain personal information, subject to applicable legal exceptions.

• Right to Correct: Request correction of inaccurate personal information.

• Right to Opt Out: Opt out of certain sales or sharing of personal information, including certain disclosures for cross-context behavioral advertising.

• Right to Limit: Limit certain uses and disclosures of sensitive personal information where applicable.

• Right to Non-Discrimination: Exercise your privacy rights without unlawful discriminatory treatment.

Certain medical information governed by HIPAA or other applicable healthcare privacy laws may be exempt from some California consumer privacy requirements.

To submit a privacy-related request, please contact our office using the contact information provided below. We may need to verify your identity before processing your request.

HIPAA and Medical Information

Yang Facial Plastic Surgery is committed to protecting the confidentiality of patient health information.

Medical information collected and maintained in connection with patient care is subject to applicable healthcare privacy and security requirements, including the Health Insurance Portability and Accountability Act (HIPAA), where applicable.

Our HIPAA Notice of Privacy Practices describes how protected health information may be used and disclosed and explains your rights regarding your medical information.

This website Privacy Policy applies primarily to information collected through our website and should be read separately from our HIPAA Notice of Privacy Practices.

Data Security

We take reasonable administrative, technical, and organizational measures to protect personal information against unauthorized access, disclosure, alteration, or destruction.

Access to personal information is limited to authorized individuals and service providers who require it for legitimate business or healthcare purposes.

However, no method of electronic transmission or storage is completely secure. We cannot guarantee absolute security of information transmitted through the internet.

Data Retention

We retain personal information only for as long as reasonably necessary to fulfill the purposes described in this policy, comply with legal and regulatory obligations, resolve disputes, and maintain appropriate business and medical records.

Medical records are retained in accordance with applicable state and federal requirements.

Third-Party Websites

Our website may contain links to external websites, including financing providers and other resources.

We are not responsible for the privacy practices, content, or security of third-party websites. We encourage visitors to review the privacy policies of any external websites they access.

Children's Privacy

Our website is intended for adults and is not directed toward children under the age of 13.

We do not knowingly collect personal information from children under 13 through our website. If we become aware that such information has been collected without appropriate consent, we will take reasonable steps to address it.

Your Privacy Choices

You may contact us at any time to:

• Request access to personal information we maintain about you.

• Request corrections to inaccurate information.

• Request deletion of information where legally permitted.

• Withdraw consent for certain communications.

• Ask questions or express concerns about our privacy practices.

You may unsubscribe from marketing emails using the unsubscribe instructions included in those communications.

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices, website functionality, technology, or applicable legal requirements.

Any updates will be posted on this page with a revised effective date. We encourage you to review this policy periodically.

Contact Us

If you have questions about this Privacy Policy or wish to exercise your applicable privacy rights, please contact:

Yang Facial Plastic Surgery
455 O'Connor Drive, Suite 280
San Jose, CA 95128

Website: www.yangfacialplastic.com

Please use the contact information listed on our website to reach our office.